Buy this product to save the planet!
Buy this product it saves the planet! My Facebook ad stream currently screams at me. The words may have changed to fit in with current popular feeling but the narrative hasn't.
Buy! Buy! Buy!
Sure if you happen to *need* a new t-shirt, your current clothes are worn beyond repair and you have already searched all the nearby charity shops with no luck then buying one made from organic cotton, not made in a sweatshop (though the ones on my Facebook ad make no such claim) and bearing a planet saving logo is likely your best bet. But i suspect this is not the advertiser's intent.
The hungry resource intensive conveyabelt of capitalism still hurtles along but now it promises us 'organic' cotton and nice slogans that make us feel better. It eases the conscience without us having to make many actual concessions to our lifestyle.
You see this in Fast Fashion outlets bringing us 'eco' ranges. Clothes made from recycled plastics (which will still shed microfibres in the wash).
'Vegan' ranges that is of course polyeurathene, acrylic etc - plastics. Not very good for animal life.
And still the cycle of ripping from the land, oppressing vulnerable workers in poorer countries and selling us disposable clothing that will end up in landfill to quench our insatiable appetite for new things continues.
Because we are still being fed the myth that new things equal our value. Because economists feed the myth that growth is the only good thing for countries. Because shareholders want to increase their money off the back of the workers.
And until we step off that conveyabelt, organic cotton t-shirt or not, we are hurtling towards the end.
Buy! Buy! Buy!
Sure if you happen to *need* a new t-shirt, your current clothes are worn beyond repair and you have already searched all the nearby charity shops with no luck then buying one made from organic cotton, not made in a sweatshop (though the ones on my Facebook ad make no such claim) and bearing a planet saving logo is likely your best bet. But i suspect this is not the advertiser's intent.
The hungry resource intensive conveyabelt of capitalism still hurtles along but now it promises us 'organic' cotton and nice slogans that make us feel better. It eases the conscience without us having to make many actual concessions to our lifestyle.
You see this in Fast Fashion outlets bringing us 'eco' ranges. Clothes made from recycled plastics (which will still shed microfibres in the wash).
'Vegan' ranges that is of course polyeurathene, acrylic etc - plastics. Not very good for animal life.
And still the cycle of ripping from the land, oppressing vulnerable workers in poorer countries and selling us disposable clothing that will end up in landfill to quench our insatiable appetite for new things continues.
Because we are still being fed the myth that new things equal our value. Because economists feed the myth that growth is the only good thing for countries. Because shareholders want to increase their money off the back of the workers.
And until we step off that conveyabelt, organic cotton t-shirt or not, we are hurtling towards the end.
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